Just because a customer makes a payment doesn't mean the selling process is over (well, not if you're smart about it). You must keep selling the product even after the payment posts and the product is delivered. That's why iJoomla DigiStore enables you to send customers a follow-up email for each product, in addition to the general order confirmation e-mail they'll get.

Benefits and Best Practices:

1. Reinforce the Customer's Decision

It's important that you make people feel like they've made the right decision buying from you. Why?

• Create customer loyalty.
• Decrease returns and chargebacks.
• Make sure you emphasize your product's benefits in the follow-up emails to keep the customer excited about their purchase. They'll be happier with their purchase, less likely to return it, and more likely to buy more of your products in the future.

2. Give Relevant Information about the Specific Product

For example, let's say you sell two software products - an anti-virus program and a spam filter. The e-mail you'd send to people who buy the anti-virus software could have tips about avoiding viruses and links to relevant articles. On the other hand, your spam filter e-mail might have tips about how to avoid being put on spam lists and links to spam-related articles.

3. Keep Selling After the Purchase

If you have complementary products that a customer might be interested in, tell them about it! If they missed it on your site, they may notice it now and purchase it (Cha-ching!) They may even re-read the e-mail and decide they want to buy something else, since they're so pleased with their initial purchase. Don't miss any opportunity to upsell!

Video Tutorial: Adding an email to your product

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